Digital Production Platform for Jewelry Manufacturing
Custom CRM · Workflow Automation · Client Portal
A single platform for jewelry order routing: automated assignment, client portal, CAD/estimate/invoice context and production integration. Outcome: the order cycle dropped by 62 hours and AI integration at sales points increased order volume by 140%.
Project Overview
Before: office teams, stores, managers and production worked across fragmented flows. Orders were assigned manually, status updates required direct follow-up, and CAD files, estimates, invoices and decisions were not tied to one order history.
What we built: a single order route. Each new order is assigned automatically based on manager workload, moves through production stages, keeps files, billing and chat in one record, and shows clients the current status in the web and mobile portal.
Client outcome: after the production route was connected, the cycle from order acceptance to shipment dropped by 62 hours. After AI integration in partner sales-point systems, order volume increased by 140%.
Project Scope
- Formalized roles, responsibilities and order routing
- Automated new-order assignment based on manager workload
- Single order record: statuses, files, CAD, estimates, invoices and chat
- Production route from order acceptance to shipment
- Client web and mobile portal with current order status
- AI integration in partner sales-point systems
System Architecture
The architecture is centered on the order as one operational object: roles, files, statuses, invoices and communication all belong to the same production route.
- Workflow — Order route, statuses, responsible managers and execution control.
- Orders — One record with specifications, materials, due dates, files, estimates, invoices and action history.
- Files — Photos, renderings and CAD files stay attached to the order instead of living in separate channels.
- Communication — Chat, decisions, CAD exchange, estimates and invoices are preserved in the order history.
- Billing — Invoices, payments, balances and documents are built into the order route.
- Tasks — Assignments, tasks, statuses and execution time for the production team.
Key Features
Workflow Board
Managers see the order queue, stages, deadlines and workload. New orders are assigned automatically, reducing manual handoff between office teams and stores.
Order Detail & Tracking
Specifications, stages, action history, files, estimates, invoices and chat live in one order record, so the team works from full context instead of searching across tools.
Project Files
Photos, renderings and CAD files are tied to the order and available to the team and client in the right context.
Real-time Chat
Messages, decisions, CAD files, estimates and invoices stay in the order history instead of being scattered between office, stores and production.
Billing & Invoices
Estimates, invoices, payments and balances are available from the order record, keeping financial documents connected to production.
Client App
Clients can see current status, production stage, files, invoices and communication history in the web and mobile portal without manual status updates from managers.
Technical Implementation
Backend
- Laravel (PHP)
- REST API architecture
- WebSockets for real-time events
- MySQL data model and optimization
Frontend
- Vue.js web application
- React.js modules where appropriate
- Responsive UI for operational use
Infrastructure
- AWS server setup
- Security hardening
- Performance monitoring and maintenance
Result
The client received one operational system instead of manual coordination between office teams, stores, managers and production. Each order became transparent: who owns it, which stage it is in, which files and documents are attached, and what the client can see.
The measurable impact appeared in two areas: after the production route went live, the cycle from order acceptance to shipment dropped by 62 hours; after AI integration at partner sales points, order volume increased by 140%.
- Order acceptance to shipment shortened by 62 hours
- Order volume increased by 140% after AI integration at partner sales points
- New orders are assigned automatically based on manager workload
- Clients can track status in the web and mobile portal
- Managers, stores and production work from one order history